DEMISE OF MAZE

While The Atlantic is basking in the midday sun, a competitor is biting its nails on the flip side. Just about 2 years ago the Maze, by Gordon Ramsay on the Crown Casino complex, was the talk-of-the-town and we were fortunate to be able to dine there. No surprises, classic Ramsay, but one of those fine dining experiences we marvelled at the table but could not quite remember the details quite soon afterwards. I heard the Maze has been bankrupt since August and is in the hands of receivers.  It will soon be rebranded, code for closing its doors and Ramsay no more. Sigh! Could it be the style of food, the service, the marketing or the combination of the 3 horses?  Shit happens ... it is not the first nor will it be the last time, a saying that probably applies to the restaurant business more frequently than others. Someone ought to write this up as it would make a good case study on branding & marketing for hospitality students, wouldn't it?