AAA @ ATLANTIC

Speaking of unsung heroes on the Atlantic team who collectively propelled her to her 'First Hat' in less than a year, there are 2 ladies aka 'the gorgeous marketing arm' who tirelessly drive what I call the AAA ie Atlantic Awareness Agenda. Sarah Seddon, on the right, and her associate Ruthie Hunt, deserve a round of applause. I am on Donovan's mailing list and have been very impressed by the barrage of strategic and skillfully directed interviews and articles before, during and after opening. Having witnessed the rise and fall of many eateries I am of the view that sustainable success is a 3-horse carriage. The soul of any restaurant must be the quality and style of food she produces, and like the military it must be under the commanding leadership of the Executive Chef. That alone will never work though, unless it is backed by a professional team on the floor who understands and practises every nuances of top end service. Lastly, and equally important, is an astute and innovative marketing programme. Watching it up close the past 2 weeks, this formula must be working at The Atlantic.

Well done .... 'Gorgeous Ladies'!