Sunday, December 01, 2013

LET US QUEUE

If there is one thing the Japanese likes more than their food it will be lining up, patiently, for their food ... as well as other things, in fact anything, that can attract and warrants a line ... a consumer marketer's best wet dream.

The line on the left is for Ramen at the front of the outer-market in Tsukiji with say, 40-50 customers. The line on the right is for Garrett's popcorn at Omote-sando with at least 100+ around the block. We are talking about Popcorn, you hear?

Nike also has a huge line, selling a trendy wrist band or something like that and the queue, near Harajuku, must be at least 300+ youngsters, and counting. Unbelievable!

 


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